The cadence engine of Be Heard — the work between the calls. (205) 831-8876

01 The numbers Basis: owner-operated shops

Why the slow follow-up costs real money.

The lead that sits untouched for an hour is a lead that already started calling the next shop. Speed and persistence are the entire game.

01 <60s speed-to-lead First text fires within a minute of the lead landing in the CRM. The faster touch wins the deal.
02 8 touch sequence The cadence we configure by default. Most shops stop after one or two — the sequence keeps going without anybody remembering to.
03 21× worse odds at 30 min vs 5 The MIT / InsideSales.com Lead Response Management study — three years, 15,000+ leads, 100,000+ call attempts (leadresponsemanagement.org). Answering fast is the whole finding.
04 auto stops on reply The sequence reads inbound messages and pauses on reply or booking. No customer ever gets a stale chase.

The deals are in the touches your team never has time to make.

02 How it runs Four steps

From new lead to booked or closed.

Every inbound triggers the same disciplined cadence — fast first, persistent after, and smart enough to stop or escalate when the customer answers.

01Lead enters CRMForm submission, missed call, manual entry, integration sync — every new contact triggers the sequence.
02Speed-to-lead firesFirst SMS in your shop voice within 60 seconds. Second touch via email a few minutes later.
03Cadence runsMulti-day SMS + email mix. Each message tested for tone and CTA. Sequence learns from what gets replies.
04Pauses or escalatesCustomer replies or books → pause. Customer goes hot → escalate to your phone with a briefing.
03 What’s in the build Eight pieces

The whole sequence. Wired to your CRM.

Eight pieces, wired together and maintained by us. You see the touches, replies, and outcomes in your CRM — not a black box.

Speed & cadence
C·04a — Fire
  • Speed-to-lead text in under 60 seconds
  • Multi-touch SMS + email cadence (configurable)
Control & routing
C·04b — Respond
  • Auto-pause on reply, booking, or opt-out
  • Hot-lead escalation routing to owner phone
Reactivation & tuning
C·04c — Refine
  • Old-lead reactivation campaigns (90-day, 180-day, dormant)
  • A/B-tested copy refined to your audience
Compliance & logging
C·04d — Protect
  • TCPA-compliant opt-in, quiet hours, STOP/HELP
  • Full transcript and outcome logging in CRM
04 Questions Common follow-up questions.

Common follow-up questions.

Is this just a drip campaign?

No. Drip campaigns send the same messages on a clock regardless of behavior. AI follow-up reads replies, intent signals, and engagement, then adapts the next message and timing accordingly.

What channels does it use?

SMS first (highest open rate), email second, voicemail drop optional. The mix is tuned to your customer base and the lead source.

Will it sound like a robot?

No. Messages are written in your shop voice with real-shop language. Customers regularly reply assuming they are texting a person — and that is fine, because the workflow gets them what they need.

How does it know when to stop?

The sequence pauses immediately on any reply, on any calendar booking, on STOP/UNSUBSCRIBE, and on a hot-lead trigger that escalates to a human.

Does it work with my CRM?

Our Core CRM build is the spine — it integrates with calendars, web forms, missed-call detection, and most popular tools. If you already have a CRM, we either replace it or sync to it.

How fast can it go live?

Most follow-up sequences are live in 5 to 7 business days: copy drafted in your voice, channels wired, opt-in flows tested, sequence dry-run, then turned on.

Close the follow-up gap

See how many leads got touched twice and forgotten.

Thirty minutes. We pull your CRM, count the dropped follow-ups, and price the sequence against the math.