Audit & foundation
V·02a — Audit
- Full GEO/SEO audit with competitor gap analysis
- On-page optimization across all service pages
Part of Be Seen — you can’t be contacted if you weren’t found. (205) 831-8876
01
The visibility math
Basis: owner-operated shops
Why showing up is half the battle.
Search used to be one list. Now it is a local pack plus an AI answer that names a few sources. Miss either and you are invisible to the people already looking for you.
01
68% of US searches end with no click
SparkToro’s 2026 analysis of Similarweb clickstream data, up from 60% in 2024 (sparktoro.com). More searches end at the answer, so being named in the answer is the job.
02
Local is the intent that pays
Somebody searching your trade plus your town is ready to book. If you are not in the local pack for that phrase, you are not in the running for that job.
03
AI search is changing
ChatGPT, Claude, Perplexity, and Google AI Overviews answer with a handful of cited sources. GEO gets you cited; SEO alone is not enough anymore.
04
90 d compounding ramp
GEO/SEO is not a switch — it is a curve. The first 90 days build foundation. Months 4 through 12 are when traffic compounds materially.
The AI answer is built on the same index everyone else ranks in — so the SEO foundation is the AI work, and the rest is reviews, consistency, and being worth quoting.
02
How it runs
Four steps
From invisible to cited and ranked.
A four-step build that compounds. You see the trajectory in monthly reporting long before the revenue lift lands.
01Audit + benchmarkCurrent rankings, citations, schema, technical health, AI visibility (ChatGPT, Claude, Perplexity), competitor gap analysis.
02Foundation buildOn-page SEO, schema markup (LocalBusiness, Service, FAQ), Google Business Profile optimization, citation cleanup, AI-citable content structure.
03Content + authorityTopic-cluster content built for both human and AI search. Local landing pages per service area. Internal linking. Backlink outreach.
04Measure + compoundMonthly reporting on rankings (Google + AI engines), traffic, leads, calls. Course-correct based on what is moving.
03
What’s in the build
Eight pieces
The whole visibility engine. Compounding monthly.
Eight pieces, wired together and maintained by us. Audit, foundation, content, and reporting — not a black box.
Schema & citations
V·02b — Schema
- Schema markup (LocalBusiness, Service, FAQ, Review)
- Citation cleanup and consistency across 50+ directories
AI-citable content
V·02c — Content
- AI-citable content structure (ChatGPT, Claude, Perplexity)
- Service-area landing pages (per city / per service)
Profile & reporting
V·02d — Report
- Google Business Profile optimization + monthly upkeep
- Monthly ranking + AI visibility reporting
04
Questions
Common visibility questions.
Common visibility questions.
What is GEO and how is it different from SEO?
SEO optimizes for traditional search engines (Google, Bing) where the user clicks through to your site. GEO (Generative Engine Optimization) optimizes for AI-powered search (ChatGPT, Claude, Perplexity, Google AI Overviews) where the engine answers the question by citing sources. They overlap but require different tactics — and AI search is growing fast.
How long until I see results?
GEO/SEO is a compounding curve, not a switch. Foundation work shows in 60–90 days. Material traffic and lead lift typically lands months 4 through 12. We report monthly so you see the trajectory long before the revenue lift.
Is this guaranteed to rank me #1?
No, and you should be skeptical of anyone who guarantees it. We can guarantee the work — schema, content, citations, technical foundation — that consistently moves rankings in your favor. Specific position-one promises in competitive verticals are dishonest.
Do I have to write content myself?
No. We draft service-area pages, FAQ sections, and topic-cluster content in your voice. You approve before publish. Owners who want to add their own perspective on top can — most prefer to delegate.
How does this work with paid ads?
They are complementary. Paid ads buy you the top of the funnel today; GEO/SEO compounds the funnel forever. Most clients run both, with paid carrying volume while organic builds. We can wire both into the same reporting cockpit.
Can I cancel if it is not working?
Yes. Month-to-month after the initial 90-day foundation period. We bet on the work; you should not be locked in if the bet does not pay.
Map the gap
See where you rank — and where you are invisible.
Thirty minutes. We audit your rankings, AI citations, and competitor gap, then price the engine against the math of what you are missing.