// FIELD NOTES
The Build Log.
Notes From The Install.
Practical writing on AI phone systems, missed-call recovery, automation, and GEO/SEO for owner-operated local service businesses. Written from the install side, not the marketing side.
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How An AI Phone Receptionist Pays For Itself In 30 Days
The math behind missed-call recovery for trades and local service businesses. Why one $1,200 HVAC ticket covers six months of AI receptionist cost.
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GEO vs SEO: Why Local Trades Should Optimize For Both In 2026
Generative Engine Optimization for ChatGPT, Claude, and Perplexity is rewriting how customers find local service businesses. SEO still matters. The shops that win do both.
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Missed-Call Recovery: The 60-Second Window That Decides Local Service Revenue
Why an SMS within the first minute of a missed call recovers the lead, and why anything past five minutes is dead. The mechanics of text-back automation for trades.
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